Enhance holiday package booking by redesigning the experience to improve product design, reduce session length, and decrease
the number of sessions needed for the entire flow."
Enhance holiday package booking by redesigning the experience to improve product design, reduce session length, and decrease the number of sessions needed for the entire flow.
Evaluate the holiday packages flow of MakeMyTrip
Evaluating the existing flow and identifying problems
Evaluating the existing flow and identifying problems
Evaluating the existing flow
and identifying problems
Underlying assumptions of the problem statement
Underlying assumptions of the problem statement
Underlying assumptions of
the problem statement
I am intent on grasping the essence of information compression to minimize cognitive load for users. We pinpointed hurdles such as struggles in locating appropriate vacation deals, inclusive of lodgings and air travel, along with overall user discontent, which stands as a potential reason for abandonments.
Decreasing Interaction Durations and Series CountOur goal is to optimize your experience by trimming interaction times and cutting down the frequency of series needed for task accomplishment. By refining our workflows and boosting the productivity of your navigational path, we endeavor to heighten your pleasure and lessen impedance in the application.
Reducing Session Lengths and the Number of Sessions
We aim to streamline user interactions by reducing session lengths and minimizing the number of sessions required to complete tasks.
By simplifying processes and enhancing the efficiency of the user journey, we seek to improve user satisfaction and reduce friction within
the app.
My objective was to amplify the number of daily active users by escalating engagement and promoting return visits to the app. This appeared to contradict our goal of reducing session lengths, but we opted to focus on broadening the app's user community.
Targeted business metrics
The search section is where users engage the most. The package page is crucial for helping users select the right holiday package. To reduce session length, we aimed to present simplified and essential information, minimizing cognitive load.
Boosting Regularly Participating Visitors (RPVs) Our plan to uplift RPVs lays emphasis on magnifying user involvement via a user-friendly design, pertinent content, and fluent user experiences. Our goal to make the app more enticing and user-friendly aims to draw new visitors while motivating recurring visitors to interact more frequently thus amplifying our active visitor group.
Increasing Daily Active Users (DAUs)
To boost DAUs, our strategy focuses on enhancing user engagement through intuitive design, relevant content, and seamless experiences.
By making the app more appealing and easy to use, we plan to attract new users and encourage existing users to return more frequently,
thereby expandingour active user base.
We initiated the evaluation with a heuristic analysis using Jakob Nielsen's 10 Heuristic Principles. This approach helped us identify
potential user experience issues aligned with these principles. In addition to the heuristic evaluation, we conducted an intuition-based
assessment, where we pinpointed issues based on our instincts and user empathy.
MakeMyTrip Ltd (MakeMyTrip) is a comprehensive online travel services provider. The company specializes in a wide array of travel-related
services, including booking air tickets, hotel accommodations, bus and rail tickets, travel packages, and car rentals. Additionally,
MakeMyTrip facilitates access to visa processing services and travel insurance. The platform offers users a seamless experience across all major domestic full-service and budget airlines in India. MakeMyTrip extends its services through multiple distribution channels, such as its website, call centers, airport counters, travel stores, a network of travel agents throughout India, and mobile applications. Currently, the app sees significant usage in several key countries, as depicted in the diagram below.
Heuristic and Intuition based Analysis
Heuristic and Intuition based
Analysis
Starting with the , we used Jakob’s 10 Heuristic Principles, which allowed us to understand, based on those principles, the issues within the app which the users might face. Other than Heuristic-based evaluation, we also considered Intuition-based evaluation, where we found issues based on our intuitions.
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Personal
